Discover
Uncover your Fifth StoneWe start with founder interviews, competitor analysis, and audience research to find the story at the core of your brand. It's the one only you can tell.
Fifth Stone Studio is a Hong Kong-based storytelling and production studio. We build the strategy, copy, and content that help brands get noticed, get trusted, and get chosen.
About Us
Fifth Stone Studio
About Us
A gemstone doesn't start as a gemstone. It starts as rough rock: full of potential, buried under layers, easy to overlook. The work is in knowing where to cut.
Inside every business is a story worth telling. We call it your Fifth Stone.
Core services
5+
Years of experience
15+
Satisfied clients
10+
Hong Kong
based
Our Values
Every project runs on four things we promise you, and a fifth we uncover together. Here's what we bring to the table.
3D Illustration Values 
We keep it clear
Sharp thinking, plain language, no filler. If your customer can't get it in one read, it goes back on the bench.
We actually care
We take on work we'd be proud to sign. If your story doesn't light us up, we'll say so rather than fake it.
We do what we say
We answer our own emails, we meet our deadlines, and we'll tell you straight when something won't work.
We stay curious
New platforms, new tools, AI and all. We keep learning so your brand stays a step ahead.
Your Story
The rare gem at the heart of your brand. No two are ever the same, and it's the one we find together.
Vision and mission
We believe every brand should sound as good as it actually is.
We started Fifth Stone Studio because we kept seeing the same problem: brands with compelling stories buried under generic copy, inconsistent content, and strategies that missed the mark. Our mission is straightforward: uncover the essential story at the heart of your brand and turn it into copy, content, and campaigns that work across every platform.
Our Process
Tried and tested
I.
II.
Shape
Strategy and voiceWe turn raw insight into positioning, tone of voice, and a messaging system that stays consistent across every channel and asset.
III.
Produce
Create and deliverWe assemble the right specialists and bring the story to life: copy, content, and production that's ready to work across every platform.
Frequently Asked Questions
Frequent Queries, Quick Fixes
If your question is not answered here, book a free discovery call, and we will talk it through.
Fifth Stone Studio is a storytelling and production studio based in Hong Kong. We combine strategy, copywriting, SEO, design, video, photography, podcasts, and social media content to build complete brand narratives. Every project starts with a story and ends with production-ready assets.
We offer five core services: Brand Storytelling, Website Copywriting, SEO Content Creation, Creative Production, and Social Media Content. These work individually or in combination. We scope every project around your goals.
We work across luxury, lifestyle, wellness, hospitality, fashion, and service-led sectors. Our team has specific experience in lingerie, yachting, wine and F&B, pharmaceuticals, and five-star hospitality. See our Production Network page for the full list.
Yes. We handle story-led website redesigns, SEO strategy, keyword research, and ongoing optimisation, including AI answer engine optimisation.
Yes. Through our production network, we manage full photoshoots, video production, editing, animation, and podcast creation, from concept and pre-production through to final delivery.
Pricing depends on scope. Every project is different, so we quote after a free discovery call once we understand what you need. No templates, no guesswork.
Timelines vary by scope. A copy audit and refresh can be done in two to three weeks. A full website copywriting project typically runs four to six weeks. Brand storytelling projects run four to eight weeks. Production timelines depend on the format and complexity. We confirm delivery dates before any project begins.
Yes. We are based in Hong Kong and collaborate with clients locally and internationally. Discovery sessions, feedback rounds, and project management all work seamlessly over video calls and shared documents.
Yes. We offer fully bilingual content in English and Chinese, with keyword research and messaging adapted for each language rather than directly translated. Cantonese and Mandarin voiceovers are also available for video and podcast projects.
Book a free discovery call. We will review your current assets, clarify your goals, and recommend the right path forward.
MEET THE FOUNDER
Jade Bourne
Founder of Fifth Stone Studio
I'm Jade, the founder of Fifth Stone Studio. I've spent fifteen years in marketing, brand communication, and copywriting across lingerie, yachting, wine, pharmaceuticals, and five-star hospitality. The common thread: turning complex ideas into clear, engaging stories that feel effortless to the audience.
Years of building messaging systems, content libraries, campaign capsules, and style guides taught me how to balance creativity with structure. At Fifth Stone Studio, I lead each project as both a copywriter and a project manager, assembling the right specialists and ensuring your story stays consistent from the first word to the final asset.
Let’s Connect
* Every brand has a Fifth Stone. Let's find yours.
